USER ACQUISITION MARKETER
Winter Wolf – IEC Games is looking for a User Acquisition Marketer to plan, manage, and optimize user acquisition campaigns across major advertising platforms. The role focuses on data analysis, campaign performance, creative testing, market research, and driving growth for mobile games, working closely with the Creative and other cross-functional teams.
Job Description
ABOUT US
Winter Wolf is a game studio under IEC Games, founded in 2015. Over the years, we have built a strong brand with high-quality products downloaded by tens of millions worldwide.
OUR ACHIEVEMENTS
- Ranked among the top six ANZSEA publishers in terms of downloads in 2020.
- Ranked twentieth in the world in terms of download volume in the United States in 2020.
- Water Sort Puzzle ranked eighth on the App Store’s Top Free Games of 2021.
We are seeking colleagues who want to build innovative products and achieve commensurate income with the value they create.
JOB DESCRIPTION
- Plan, execute, and manage User Acquisition (UA) campaigns across multiple advertising platforms, including Facebook Ads, Google Ads, Unity Ads, AppLovin, ironSource, and others.
- Monitor, analyze, and optimize key performance metrics to improve campaign efficiency and ROI.
- Collaborate closely with the Creative team to propose, test, and iterate on ad creatives that resonate with target players.
- Conduct market research on mobile game trends, user behavior, and competitive landscapes.
- Work cross-functionally with relevant teams to ensure alignment with growth objectives.
- Prepare performance reports and provide data-driven insights and recommendations for campaign optimization.
Qualifications
QUALIFICATIONS
- Foundational knowledge of digital advertising and user acquisition principles.
- Preference for candidates with at least 2 years of experience in the Game or App industry.
- Strong analytical mindset with the ability to work effectively with data and performance metrics.
- Creative thinking in proposing ad concepts and campaign testing strategies.
- Proactive learner with the ability to adapt quickly to changes.
- Detail-oriented, responsible, and a strong team player.
- Proactive, accountable, and growth-oriented work attitude.
- Long-term career interest in the Mobile Game and User Acquisition field.
- Proficiency in Microsoft Word and Excel.
- Good English proficiency (IELTS 6.5+).
Benefits
BENEFITS
- Salary negotiations;
- Fixed end-of-year bonus: 2 (two) months of salary;
- Annual business efficiency bonus: based on product revenue, paid from 1 month to n months of salary (unlimited), depending on contribution and project role;
- Performance and salary review conducted twice a year;
- Lunch and parking allowances provided;
- Subsidy for IELTS certification exam fee;
- Subsidy for professional and job-related courses and training;
- Annual subsidy of 10.000.000 VND for sport and fitness (i.e gym, dance, swimming, etc.);
- Sponsorship for driving license study and exam fees;
- Annual domestic and international travel opportunities;
- Annual team-building activities with the team;
- Working in a young, dynamic, and modern work environment;
- Working 5 days per week, from Monday to Friday; days off on Saturday and Sunday;
- Full insurance benefits according to the Labor Law regulations.
APPLY NOW!
Please submit your CV and demo products (if any) to the email address hr@ieccorp.vn.
Email subject should be: Your Full Name - User Acquisition Application